We have one certain blonde-haired beauty to blame for this sickly-sweet Halloween aesthetic, reviving our love for all things rosy thanks to the release of her movie in July. From a ‘Barbiecore’ summer to a ‘Pinkoween’ autumn, we’re reminded that this tone is truly unmatched in longevity – putting the timeless black, white and beiges to the test.
You could say Beyonce predicted the craze with her 2016 Barbie moment, complete with packaging – shortly followed by Kylie Jenner (2018) and Rebel Wilson (2022) with their fantastically plastic looks.
Don’t think Pinkoween revolves solely around the famous doll, look through your newly acquired pieces and dream up a pink-ified party costume. Celebrity ideas are abundant and spookily sweet like Ariana Grande's cowgirl ensemble (2021), Kim Kardashian as Elle Woods (2019) and Hailey Bieber’s rendition of Laetitia Casta’s floral look from YSL’s 1999 haute couture show (2022). Jasmine Tookes swapped pretty for powerful, dressing as the pink Power Ranger but sensibly sneakered, while Kendall Jenner paid tribute to the man of mystery, Austin Powers with her sexy Fembot recreation in 2018.
Got a lavish Halloween bash lined-up? Build your next iconic costume with something from our pastel pink to fuchsia edit featuring dresses, co-ords and more in high-quality fabrications to put your outfit at the same level as the A-listers.